Indigo 9 Digital

FEBRUARY 9, 2023

By Tricia McKinnon Do you believe it’s possible to become an overnight success? By all accounts Oatly is an overnight success. Its oat milk landed in coffee shops in the United States in 2016 and by 2018 its was so popular there were shortages of it across the United States. Do we need to set up a marketing arm overseas?

Advertising 98

Advertising Marketing Shopping Consumer 98

Indigo 9 Digital

FEBRUARY 28, 2023

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. Both of these stars have been seen modelling Fashion Nova clothing on their own Instagram accounts and Cardi B also has her own Fashion Nova clothing line. billion in 2016 to $3.1

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

MARCH 31, 2023

By Tricia McKinnon Another one bites the dust. Then Saks Fifth Avenue entered the Canadian market in 2016. This has resulted in many luxury brands lessening their reliance on wholesale accounts like Nordstrom. On March 2, 2023 Nordstrom announced it is leaving Canada. So the question is, is it us or is it them?

Apparel 97

Apparel Department Stores Wholesale Beauty and Health 97